Candice Pool, Finn's Creative Director and an award-winning jewelry designer, founded the company in 2006. Born in South Africa and raised in Texas, she moved to New York and fell in love with Casey Neistat. The two married in 2013 and have a baby girl named Francine. With no formal jewelry training, she is proof that desire is a powerful motivator. It was simply a love of all things jewelry that has brought her to where she is today. Her favorite piece is the Rosary Bracelet.